James Dyson retrospective exhibition
Candidate Creative Brief
Concept | Art Direction
Brief:
To produce campaign elements for a fictional retrospective exhibition at New York's MoMA.
Concept: "Challenging Convention"
These campaign elements focus on the history and evolution/ development of Dyson’s products. They intend to showcase the simplicity of their form with their aesthetically pleasing, perfectly geometric design, whilst also offering insight into the extent of research & development, in pursuit of engineering perfection.
Products that challenge convention.
To produce campaign elements for a fictional retrospective exhibition at New York's MoMA.
Concept: "Challenging Convention"
These campaign elements focus on the history and evolution/ development of Dyson’s products. They intend to showcase the simplicity of their form with their aesthetically pleasing, perfectly geometric design, whilst also offering insight into the extent of research & development, in pursuit of engineering perfection.
Products that challenge convention.
